On August 15 Uber expanded their UberPLUS service to new markets including LA and Orange County among others. Uber classified it as testing the new service to see how it would do. It’s a premium service at an affordable price. As Uber states on their announcement:
UberPLUS is stylish, sleek rides at an affordable price. UberPLUS offers an elevated experience at rates cheeper than a taxi and seats up to 4 passengers. You can expect pickups from BMW 3 series, Mercedes-Benz C-Classes and Audi A4s, among others.
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Base price starts at $5 with each mile costing $2.35. The minimum fare is $10 and the cancellation fee jumps up to $10. I think these prices are very fare to passengers.
So which vehicles qualify for UberPLUS? Eligible vehicle are 2007 or newer model on the approved vehicle list found here.
Other qualifications are:
Original manufacture color (no custom paint job)
Since Uber already has all the vehicle information the driver doesn’t have to enroll. They are automatically enrolled unless they request to be taken off.
Hopefully the test is turned into something permanent since it’s a nice service to have around for a hot date, without having to get an UberBlack. To be honest some of these UberPLUS vehicles are way nicer then riding up in a Town Car.